The Material World - Art and the Glorification of the Banal
Ten Pennies, whereabouts unknown, Steven Rhude "If he is to turn his notoriety into immortality, he needs the backing of public institutions and the praise of serious critics." Sarah Thornton, Is nothing sacred - The Tate Modern Stamp of Approval - Damien Hirst Retrospective http://www.economist.com/node/21550767 Branding I have come to believe there is a great deal of subjectivity that comprises much of what we call a public permanent collection, and how that collection can be programmed to edify or usher gallery patrons into the fold of post modern ideology. Changing directions in contemporary art practise is one thing, but branding that change is the point where the public (dare I say consumer) comes in. Sure, I'm an artist - but I'm also Joe Public and I like to see what the Public Art Gallery is up to. However, even the best programs can crash with the constant blurring of artistic intent. Ironically, and perhaps to the detriment of t...